Kim Kardashian New SKIMS Bra Range: 'There Is a Style That Fits Every Single Need'
Kardashian claims that these bras are "the most comfortable bras you'll ever wear."
SKIMS has developed a new bra system that is lightweight and contour-friendly after three years of research.
The collection, set to release on September 27th, is designed with innovative technology and soft materials to create pieces that support while "feeling like you're wearing nothing."
"Guys, these are the most comfortable bras you will ever wear," said Kardashian in an exclusive teaser clip shared with PEOPLE.